Samir Shah is Vice President and Head of Printing Business in Greater Asia. In this role, he leads the Print Category within the Commercial Organization and is responsible for category management for Print, 4P execution, P&L management business model innovation and country category management.

Prior to this role, Samir was the Vice President of Printing Business for Asia Pacific and Japan. In this role, he was responsible for developing and driving Print Strategy, leading innovation around Portfolio, Programs & GTM and for building & leading high-performance team. Before his Print leadership role, he was the Vice President of Supplies business for HP Asia Pacific & Japan.

Over his last 29 years in HP, Samir has held variety of leadership roles across different HP businesses & customer segments based out of APJ and multiple geographies within India. He brings an extensive knowledge of emerging and developed markets, deep experience in category management & brand innovation, expertise in building go-to-market assets and leading a high- performance organizations.