George Brasher is the Senior Vice President and Chief Operating Officer for HP Print. In this role, he is responsible for global category management for Print, 4P execution, P&L management, and country management.

George brings a wealth of HP senior leadership experience and a customer-centric mindset to his new role. Throughout his 30-year career at HP, George has held a number of senior leadership roles across multiple regions and functions. Most recently, George was Global Head of Customer Support, responsible for influencing product quality, driving innovation in digital support and analytics, managing the support operations business, and overseeing the experience and satisfaction of customers worldwide.

Prior to that, George served as the GM of HP Print Services and Solutions and as Managing Director of the United Kingdom and Ireland (UK&I) market, spanning the breadth of HP’s Print and Personal Systems portfolio, and go to market activities for the Commercial Organization. It was during his tenure that the UK&I team won the 2017 and 2019 CRN Vendor of the Year awards.

George has an extensive background with print having served as Vice President and General Manager of HP’s global Laser Printer business, Vice President of US Printing and Supplies, as well as Vice President of LaserJet Supplies in the Europe, Middle East, and Africa region.

A long-term advocate of increasing diversity in the industry, George is a founding board member of the UK-based Tech Talent Charter, which promotes diversity and careers for women in the tech sector.

He holds a bachelor’s degree in business from Baylor University and master’s degree in business administration from Pennsylvania State University.

George and his family are based in San Diego, California.